Smart Sight Innovations

Building a website amid the competitive climate of the web development is a challenge for every business that aims to stand out for better engagements, traffic and conversion. Many web development companies across the globe promise unique strategies and services to help combat bounce rates, enhance UI/UX and deliver superior user experience. But a website design and functionality alone cannot do all the work. Brands and businesses need to make assessments on factors like target audience, the nature of the products or services, content that resonates with the brand philosophy and much more. To help businesses steer towards the right direction, given below are some of the web development strategies and tips: Chart Out A Workable Plan : Apart from planning and selecting the design, content, layout and colors schemes, every business should plan out a strategy to make their website suitable for serving customers throughout the buying journey. This gives clarity on the kind of cont...

Customer relationship management or CRM solutions have emerged into global spot light across the business and enterprise community. As these solutions are becoming affordable and user-friendly for businesses of all sizes, they single handedly have replaced tedious and redundant manual operations involved sales and customer relation management process. Industry research have repeatedly demonstrated the benefits of using CRM solutions for better ROI and improved customer engagement. Yet, a staggering number of companies stick to their antiquated beliefs and lose out on insights to optimize sales practices. Statistical data from studies on impacts of CRM on sales processes have found that about 65 percent of the sales executives who used mobile CRM platforms were able to meet their sales target while, 78 percent of those who didn’t, failed to meet the quota! Today’s CRM solutions are mobile-optimized platforms that boast of integration, personalization, customization and a...

The year 2018 hit it off for the mobile app developers.  The market for smartphone app development has grown exponentially as a response to the surging mobile device usage rate across the world and increased dependency on internet. Integration with IoT is one of the innovative collaborations for the mobile app development industry to leverage device connectivity to foster better communication between people and machines or gadgets. Both IoT and mobile apps are ingrained in our daily lifestyle. From connected cars, homes, and appliances that are equipped to interact with us, navigate and track and monitor activities for better safety and convenience, the intersection of IoT and mobile app development is slated to benefit an array of industries. Still wondering how? Read below to understand the impacts of IoT on mobile app development space: Complete Control and Transparency: Imagine a home or work space where gadgets, machines and appliances are connected to mobile de...

As an occasional app downloader and user, I do my fair share of browsing on the iOS App stores to see what’s new in the mobile app domain. When the home screen of the app opens, I am lost for a few seconds, looking at the tiny, visually appealing scrolls of mobile app icons. Even in the state of daze, a quick glance at the interesting iconography is enough to recognize what the apps stand for, identify the ones that I need and also explore the apps which I find enticing! In other words, these mobile apps successfully nailed their first attempt to create intrigue and increase the user base. This brings me to the question are icons important for the success of mobile a pp? In the current mobile apps-dominated era, brands and businesses are pressured severely to compete against one another to increase app downloads and user engagement. Statistical data from a mobile app usage survey reveals that almost 21 percent of millennials open any app more than 50 times a day! And ove...

The clock in the digital age moves faster than the pace at which businesses take actions to keep up with the fleeting trends, customer expectations and requirements. eCommerce design companies and businesses find compelling ways of addressing the modern audience’s needs that are influenced by digital and mobile forces. With nearly 20 percent growth rate in annual global revenue from eCommerce sales, this segment exhibits no sign of slow down. From both B2C and B2C arenas, the eCommerce development solutions market is ripe for transformations to speed up the pace at which retail firms, brands and businesses engage with global and local audience. Apropos to the current industry climate, given below are some trends that will dominate the eCommerce development solution in 2018: Growth of Mobile eCommerce Apps : Standalone apps and native applications are the new order of retail businesses. The industry statistics also suggest that the global market for ecommerce development is ...

The internet has opened up floodgates of business opportunities for small businesses and for startups. While a browser is good, a mobile app is much better because it is purpose specific, resides in the device and can be launched by the user at any time to avail of services. Mobile app design and development is quite affordable and an app can be launched in less than a month provided you get the right mobile solutions development company. Here is how trending apps can be used by specific business segments. These may be local and already established or it may be a startup but mobile app does help them to get more business, attract more customers and retain them. Food aggregator and delivery Swiggy is just an example of how food delivery services are taking off with the help of mobile apps. An individual is not restricted to a specific restaurant but he can use the app to order food from any restaurant and have it delivered to his doorstep. This type of a...

Mobile is the new buzzword in the world of business which is effortlessly bridging gaps in communication between buyers and retailers and augmenting brands with better customer experience and support features.  With the growing, global usage of smartphones which is slated to reach up to 2.5 billion users in 2019 (Statista reports), mobile is undoubtedly the new channel for driving sales and revenue for businesses. The recent market studies reveal that smartphones accounted for about 58 percent of the visits to retail websites in the last quarter of 2017, indicating strong growth trajectories and opportunities for M-commerce businesses in the coming years. The rise of e-commerce development solutions and design companies are also contributing to the trend, making mobile, a convenient platform for online payment, marketing, directing sales and branding efforts. To simplify the journey of retailers in the disruptive but, volatile climate of online and mobile-optimized busin...