Smartphone users prefer using apps more than mobile web browsers for various tasks. Applications have become a dominant place for advertising. Out of all the mobile video ad formats, in-app video advertising is attracting a lot of advertisers. Due to the exponentially increasing number of smartphone applications, these ads are expected to replace mobile web-based advertisements entirely during the next few years. What Are ‘rewarded’ Video Advertisements? Some entertainment, gaming apps offer premium as well as a free version to users. This is where rewarded videos come into the picture. To play the selected game or watch a show free of cost, the app user needs to watch an advertisement video from the beginning to the end. Several popular video streaming apps make a fortune by selling such video advertising slots to ad networks. Some video sharing sites and gaming companies force users to watch annoying advertisements. Viewers feel frustrated and ...
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