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How to Boost Your M-Commerce Business?


Mobile is the new buzzword in the world of business which is effortlessly bridging gaps in communication between buyers and retailers and augmenting brands with better customer experience and support features.  With the growing, global usage of smartphones which is slated to reach up to 2.5 billion users in 2019 (Statista reports), mobile is undoubtedly the new channel for driving sales and revenue for businesses.

The recent market studies reveal that smartphones accounted for about 58 percent of the visits to retail websites in the last quarter of 2017, indicating strong growth trajectories and opportunities for M-commerce businesses in the coming years. The rise of e-commerce development solutions and design companies are also contributing to the trend, making mobile, a convenient platform for online payment, marketing, directing sales and branding efforts.
To simplify the journey of retailers in the disruptive but, volatile climate of online and mobile-optimized business environments, listed below are ways to strengthen your growing M-Commerce business:
  • Leverage Analytics Tools to Understand Customers: Mobile-first designs for webstore and e-commerce applications powered with analytics tools can help analyse customers and buyers better. This helps M-Commerce companies to know about their strengths and weaknesses and accordingly take measures to increase sales and customer satisfaction levels.
  • Secured and Multiple Payment Gateways: A successful M-Commerce business provides its customers the option to make payment anytime, anywhere without the worry of security risks.  Secured and multiple payment options provide the convenience to customers to engage in online sales thereby, impacting ROIs and profitability goals of retail businesses.
  • Great UX, Simple Features and Designs on Mobile Stores: Complex designs, poor navigation features and product selection options, slow loading speed, bad image and catalog quality are a turn off for the modern, online shopper. The bounce rates for such apps are generally very high. M-Commerce businesses need to invest on strong back-end support and custom e-Commerce development solutions to ensure that the webstores are aesthetically appealing and help visitors to carryout buying functions without encountering technical difficulties.
  • Install Feedback Systems: It is necessary to know customers’ responses and experiences on mobile commerce platforms and applications. The feedback systems increase interaction levels between customers and brands and provide regular reports on customer feedback to make qualitative changes in the system.
  • Make Mobile Apps More Responsive: It is important to ensure the mobile apps carry all features, functionalities and perform equally on all both Android and iOS devices to cater to wide gamut of customers. 


    Source - e-Commerce Development Solutions

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