Skip to main content

Six Benefits of CRM Solutions on Sales Processes


Customer relationship management or CRM solutions have emerged into global spot light across the business and enterprise community.

As these solutions are becoming affordable and user-friendly for businesses of all sizes, they single handedly have replaced tedious and redundant manual operations involved sales and customer relation management process.
Industry research have repeatedly demonstrated the benefits of using CRM solutions for better ROI and improved customer engagement. Yet, a staggering number of companies stick to their antiquated beliefs and lose out on insights to optimize sales practices.
Statistical data from studies on impacts of CRM on sales processes have found that about 65 percent of the sales executives who used mobile CRM platforms were able to meet their sales target while, 78 percent of those who didn’t, failed to meet the quota!
Today’s CRM solutions are mobile-optimized platforms that boast of integration, personalization, customization and automation features to fit the needs of modern enterprises.  
Every year as the market for CRM software evolves, making the solution a gaming-changing, must-have tool, the myths about its complexities and impending upgrade issues are also being addressed.  If your doubts persist on whether to adopt a CRM software development, below are some of the unique advantages it has on the sales processes:
  1. Higher Data Security and Storage: CRM solutions helps sales executives move over traditional paper-based forms, hand-outs and documents for recording contacts, details of their leads and more. Cloud-based CRM solutions with strong security features offer sales representatives the confidentiality and enough storage space to manage, exchange and update customer and sales details.
  2. Easy to Upgrade and Stay Current: It goes without saying that sales teams need to be in constant touch with the recent trends and upgrade their processes accordingly. CRM software helps sales teams to update their methods of communicating with customers through email integration, messaging, etc.  Another big perk of CRM software is it’s easy to upgrade features that helps sales teams adopt modern approaches and use documents, templates and content that is relevant to times and customers.
  3. Faster Lead Search, Engagement and Conversion: CRM software helps sales teams find leads faster and speed up their engagement process while also ensuring quality. This allow sales teams to make valuable use of time rather than spending too much efforts in scanning and reaching out to their target customers to close leads.  
  4. Timely Report Generation and Activity Tracking: CRM software allows sales teams and managers to keep a tab of the performance on daily, weekly or monthly basis. It also helps generate reports and track activities to identify weak areas and inefficiencies to address on time.
  5. Better Understanding of Customer Expectations: Gauging customer expectations from each interaction is difficult when the volumes are high, but the resources and time are limited. CRM software records interactions and engagements of past and current customers to identify patterns and cues that help sales teams make the right moves. CRM solutions also provide analysis-based insights to understand customer demands and anticipate their problems to identify methods boost satisfaction levels.
  6. Reduce Costly Errors: CRM software help sales teams to predict trends, observe customers closely and assess possibilities for risks. These insights offered as timely reports helps sales teams avoid errors and oversights in their operations to boost sales and reduce cost.
To sum it up, the list of benefits of CRM solutions is endless. From a view point of a sales representative, CRM software offers tangible benefits by decentralizing data sharing, storage and improving analysis to ensure that the businesses’ bottom lines are achieved well on time.
Source: Medium

 
Labels:

Comments

Post a Comment

Popular posts from this blog

Does IoT Technology Help In Enhancing Data Security?

Right from the oil and gas sector, agriculture, healthcare, manufacturing to the automobile industry, IoT has found a place in almost every industry. Several studies have pointed out that by the end of 2020, as many as 31 billion IoT devices would be connected to the internet. Almost every device in the network works as a data collector and remains vulnerable to threats. Internet-enabled devices connected to various Wi-Fi networks can prove to be an open invitation for hackers. Thus, developers strive to protect IoT devices and continuously issue patches for covering possible vulnerabilities. Increase In Demand For IoT Data Security Solutions IoT security has helped in creating data security awareness amongst citizens living in countries where the cyber laws are not sufficient enough to deal with hackers. For ensuring the complete protection of the valuable data, adopting IoT security techniques and protocols is a must. The use of Internet of Things technology-powered busin...
3 comments
Read more

Here’re three fundamentals for a successful mobile app implementation

Several studies have pointed out that smartphone owners spend as much as 2 hours and 49 minutes on their phone each day. The use of smartphones has impacted people's shopping behaviour as well. Between June and September 2017, 40 per cent of the overall online transactions around the world were made using tablet PCs and phones. Thus, the success story for any eCommerce company cannot be completed without a mobile application. Here’re some crucial points to be considered while planning the app strategy. Understand the targeted users  Before approaching an application development company , it is necessary to understand the product or service’s target audience for ensuring that your app maintains prominence from day one after its launch. Who would show interest in opting for your products? Which categories do most of your products or services belong to? What age group do you plan to target? Would your targeted app users appreciate to scroll, or they would prefer to click and ...
2 comments
Read more

Growing Your Business With the Advancement in CRM Technology

Even in this democratized consumer market the customer still is king. Enterprises, however large they may be, find it imperative to woo customers all the time in a never ending courtship. CRM is at the core of this customer courtship. CRM in the old days used to be pretty simple but it has moved with the times. Further, a standardized CRM package is less likely to help you succeed whereas custom and advanced CRM development , though expensive, is the formula for success. Why custom CRM development ? The answer is simple. CRM is supposed to include every aspect of customer interaction, include intelligence and automation in marketing, sales and service. It should also be easy to use. AI – a giant leap forward in CRM AI inclusion with machine learning in CRM is a giant leap forward that CRM software development company, Thane , specializes in. Machine learning helps the CRM solution keep learning from data as it accumulates and the CRM becomes smarter in its automation....
1 comment
Read more