Philip Kotler famously said “Marketing is the homework that we do before we have a product…” In other words, if you wish to succeed in business you must have a market first instead of focusing on production first. He also said that all customers are important and some are more important but how do you draw the line? The CRM is what your startup needs to aggressively focus on the marketing aspect and for the CRM to work well it is better if it is custom developed by the right CRM development company . With a CRM You Are Not Going To Be Sitting And Twiddling Your Thumbs Startups will assume that in the initial phase they will be working on generating leads and pursuing each one individually. Where does CRM enter in this scenario when leads are sparse and few in between? This is fallacious reasoning. Whatever leads you get must be fed to your CRM. It will keep track better than any individual can and, besides, such data is accessible to others on their devices, mobile or desktop.
Smartsight is a pre-eminent IT company that outperforms in providing website, mobile applications (Android and iOS), CRM, database, eCommerce development solutions