Internet of Things or IoT solutions in the consumer market has witnessed an overwhelming response. And year after year as more and more internet-connected devices and applications become common place, businesses are identifying new ways to fully leverage the potential of IoT. This is a very good news particularly for marketers that have turned to digital and mobile platforms to connect and engage brands with their customers. After manufacturers, energy, transportation and automotive companies, IoT software development market has emerged as a blessing for the marketers for numerous reasons. As per findings by Morgan Stanley research, there will be nearly 75 billion IoT devices by 2020. Just think about the data volumes generated by those devices! Access to unprecedented volumes of data forms the vortex of the development and opportunity that the growth of IoT solutions guarantees to the marketers to make most out of their marketing budget and activities. Based on the industry insigh...
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