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How PWAs are Revolutionizing Magento Sites?

In the early month of January this year, Adobe gave its own surprise to the internet. Adobe launched its general release of Progressive Web Applications. What do these applications do and how are they beneficial? PWAs give the developers flexibility to create Magento applications that are similar to mobile applications. The user experience gets so seamless and friendly that it is almost impossible to differentiate between Magneto PWA and the usual mobile applications. However, what leaves everyone in suspicion is the doubt about the progressiveness of these web apps. Do this PWAs offer a smoother or faster experience for the users? Do they engage the customers with branding in a better way than before? Are they going to benefit the retailers with an influential conversion boost? The answers to all these questions are in this blog. To know more, continue reading. Advantages: Looks Similar to Native Mobile Applications: Imagine taking advantage of all these benefits but facing no differ
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How Small Business Owners With CRMs Are Profiting With AI?

CRM, Customer Relationship Management, has become the most dreadful marketing technique for small businesses as CRM requires you to invest a lot of money to manage and support clients. These small enterprises have not been able to manage their customers properly as they could not update the data and the content or couldn’t understand the workings of CRM due to various factors. But with the help of Artificial Intelligence, even small businesses are able to manage their CRM in a smart way. What is CRM? Customer Relationship Management, also known as CRM, is a marketing technique where software is created to manage the customers and interactions with them. This platform helps in collecting information from the customers and converts it into useful data for the organization or the brand. This helps in maintaining customer loyalty and helps in coming up with a variety of marketing campaigns to increase the sales of the organization. How does CRM work? CRM not only allows you to
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Mortgage CRM for Bankers

With dozens of Mortgage CRM software out there in the market, sometimes it becomes very hard to make the right decision. While looking for CRM software , you need to make sure that they provide the right functionality to grow your pipeline and ultimately help you close loans as fast as possible. While it might be intimidating at times, but getting the right software is just as much tricky as hiring your next big loan officer. You need to be very subtle with your choices. This article acts as a blueprint towards selecting your Mortgage CRM software. What Exactly is Mortgage CRM? In a nutshell, if you are into marketing, mortgage CRM is your ultimate lifesaver. For the majority of times, mortgage CRM is used to automate time-consuming marketing tasks related to closed clients, following up with partners, generating leads and prospects along with sales funneling and pipelines. Now, if it was not for the CRMs, it would take hours in a week to get everything done. With the help o
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Is Data Privacy and GDPR Legislation A Concern for Social CRM?

Privacy is a fundamental right of every person. While an individual is mostly capable of ensuring their privacy in real life, maintaining so in the present age of digital globalization is a far more complex process. Digital privacy is inherently a grey area. But the recently implemented GDPR, or General Data Protection Regulation , aims to put more power in the hands of the digitally acquainted public regarding the extent to which they can protect their data privacy and exercise control over the use of such data. The GDPR was a landmark decision by the European Union (EU), taken in 2016 but put into force as recently as May 25, 2018. It is meant to protect all citizens of the EU and the EAA from infringement of data privacy by companies in the name of customer relationship management. In a day and age when CRM has gone mostly digital, it is impossible to assess the full implications of allowing the company access to your personal and private data. You never entirely comprehend
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Why Do Organizations Need Database Development Services?

In today’s era of data analytics and machine learning, the size of data that companies handle is beyond the capacity of spreadsheets. Thus, the use of a cloud-based database and data management system has become a necessity rather than a luxury. Thanks to technological advancements, database management does not involve maintaining server rooms with bulky hardware anymore. Companies can opt for flexible cloud-based solutions that can be ‘subscribed’ as a service as well. Depending on the intended use of stored data, its structure, data model, querying mechanism, transaction speed, and latency requirements, organizations or startups can choose a database between NoSQL / Non-relational databases or SQL / RDBMS / Relational databases. You can either design your database as per organizational needs or opt for one of the ready-to-use available options offered by software vendors. Organizations Can Save Resources Buying a large chunk of hardware and installing software on every of
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How can CRM Services Contribute To Enhancing The Sales Team’s Efficiency?

The customer relationship management system helps organizations in managing their interactions, relationships with consumers, and potential customers. A lot has been discussed when it comes to how the software can improve the firm’s profitability by streamlining various processes. However, its role in improving the efficiency of sales teams hardly gets the spotlight. The Single System Ensures Employees Get Access To Accurate Information  When it comes to sales-related decision making, the team must have sufficient knowledge about existing sales figures and buying trends. Sales groups can manage to sell more if they get access to customer behavior data and other details. Businesses can considerably improve their performance if they align their customer service, marketing, and sales teams. Such alignment can ensure better sales productivity, improvement in marketing ROI, and, indirectly, the top-line growth. Even big brands end up with blunders due to the differen
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Does IoT Technology Help In Enhancing Data Security?

Right from the oil and gas sector, agriculture, healthcare, manufacturing to the automobile industry, IoT has found a place in almost every industry. Several studies have pointed out that by the end of 2020, as many as 31 billion IoT devices would be connected to the internet. Almost every device in the network works as a data collector and remains vulnerable to threats. Internet-enabled devices connected to various Wi-Fi networks can prove to be an open invitation for hackers. Thus, developers strive to protect IoT devices and continuously issue patches for covering possible vulnerabilities. Increase In Demand For IoT Data Security Solutions IoT security has helped in creating data security awareness amongst citizens living in countries where the cyber laws are not sufficient enough to deal with hackers. For ensuring the complete protection of the valuable data, adopting IoT security techniques and protocols is a must. The use of Internet of Things technology-powered busin
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