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Most Trending eCommerce Development of 2018

The clock in the digital age moves faster than the pace at which businesses take actions to keep up with the fleeting trends, customer expectations and requirements. eCommerce design companies and businesses find compelling ways of addressing the modern audience’s needs that are influenced by digital and mobile forces. With nearly 20 percent growth rate in annual global revenue from eCommerce sales, this segment exhibits no sign of slow down.

From both B2C and B2C arenas, the eCommerce development solutions market is ripe for transformations to speed up the pace at which retail firms, brands and businesses engage with global and local audience. Apropos to the current industry climate, given below are some trends that will dominate the eCommerce development solution in 2018:
  • Growth of Mobile eCommerce Apps: Standalone apps and native applications are the new order of retail businesses. The industry statistics also suggest that the global market for ecommerce development is largely in the favor of mobile-optimized platforms and applications as a response to the growing population of mobile devices and smartphone users. Apps are on the rise to serve customers better with customized and personalized features for seamless shopping experience, easy and secure payment, faster product searches, simple navigation, checkout and other activities that simplify customers’ journey.
  • Blockchain for Payments and Transactions: eCommerce developers are looking at tapping into the data security and decentralized networks with blockchain technology to bid an adieu to slow payment gateways. Blockchain and bitcoin-based payments simplify checkout and purchased on online stores and is best suited for today’s millennial customers.
  • Rise of AI and Machine Learning: Large eCommerce businesses and retail brands will be increasing their spending on AI and machine learning tools to simplify areas in eCommerce like digital marketing, marketing automation, customer support and services, etc.
  • eCommerce Messenger Apps: eCommerce companies have so far been relying on Facebook Messenger, Instagram and Whatsapp for marketing communication. Having an individual messenger app not only fosters one-on-one communication and personalized interaction between eCommerce brands and customers. eCommerce brands are looking to invest in their own messenger apps and this trend is on a rise in 2018.
  • Internet of Things: Statistical data from market research agencies predict that IoT or Internet of Things in eCommerce sites will increase revenue generation that may reach up to 1.2 trillion USD by 2025. IoT can enable connected devices to communicate with eCommerce customers, track their online persona and notify about product promotions.

Besides the above emerging trends, the custom eCommerce development space is predisposed a flurry of impactful trends like predictive pricing and use of analytics, growth of cloud-based eCommerce apps, use of virtual assistants, chats bots, VR and AR, etc.
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