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Showing posts from January, 2020

Is Data Privacy and GDPR Legislation A Concern for Social CRM?

Privacy is a fundamental right of every person. While an individual is mostly capable of ensuring their privacy in real life, maintaining so in the present age of digital globalization is a far more complex process. Digital privacy is inherently a grey area. But the recently implemented GDPR, or General Data Protection Regulation , aims to put more power in the hands of the digitally acquainted public regarding the extent to which they can protect their data privacy and exercise control over the use of such data. The GDPR was a landmark decision by the European Union (EU), taken in 2016 but put into force as recently as May 25, 2018. It is meant to protect all citizens of the EU and the EAA from infringement of data privacy by companies in the name of customer relationship management. In a day and age when CRM has gone mostly digital, it is impossible to assess the full implications of allowing the company access to your personal and private data. You never entirely comprehend