Smart Sight Innovations

Even in this democratized consumer market the customer still is king. Enterprises, however large they may be, find it imperative to woo customers all the time in a never ending courtship. CRM is at the core of this customer courtship. CRM in the old days used to be pretty simple but it has moved with the times. Further, a standardized CRM package is less likely to help you succeed whereas custom and advanced CRM development , though expensive, is the formula for success. Why custom CRM development ? The answer is simple. CRM is supposed to include every aspect of customer interaction, include intelligence and automation in marketing, sales and service. It should also be easy to use. AI – a giant leap forward in CRM AI inclusion with machine learning in CRM is a giant leap forward that CRM software development company, Thane , specializes in. Machine learning helps the CRM solution keep learning from data as it accumulates and the CRM becomes smarter in its automation....

Even as Android users are waiting to receive the Oreo update, Google went ahead and released Android Pie on 6th August 2018. While people have yet to get a piece of the Pie, Google has slated Android Q for release by May 2019 for the beta version and a stable version by August 2019. Is Q all the soul-shaking? Q of James Bond fame was certainly responsible for some futuristic gadgets so does Android Q offer something more than Pie or Oreo?  Gestures speak louder Pie does away with navigation buttons and introduces gestures. You have to get used to swiping, especially the home button. Q is an incremental upgrade to the swipe gesture feature in Pie. The dark mode rules  The future may be bright for Google but Q gets a dark theme that flows over to all supported apps. The dark mode can be enabled in display settings. You have options here but the greatest changes are in permissions.  Permissions Do unruly apps bother you? Do not worry. Android Q ...

Several studies have pointed out that smartphone owners spend as much as 2 hours and 49 minutes on their phone each day. The use of smartphones has impacted people's shopping behaviour as well. Between June and September 2017, 40 per cent of the overall online transactions around the world were made using tablet PCs and phones. Thus, the success story for any eCommerce company cannot be completed without a mobile application. Here’re some crucial points to be considered while planning the app strategy. Understand the targeted users  Before approaching an application development company , it is necessary to understand the product or service’s target audience for ensuring that your app maintains prominence from day one after its launch. Who would show interest in opting for your products? Which categories do most of your products or services belong to? What age group do you plan to target? Would your targeted app users appreciate to scroll, or they would prefer to click and ...

Customer relationship management or CRM is an integral part of every customer-centric business. CRM success has a direct impact on marketing, sales and customer satisfaction levels. But today’s marketers believe in going many steps ahead of the conventional CRM strategy through marketing automation. So what is marketing automation? According to Marketo, a renowned leader in the marketing automation software industry, marketing automation software “allows companies to streamline, automate and measure marketing tasks and workflows.” Another definition by the popular Hubspot defines marketing automation system as a software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media and other website actions. The technology of marketing automation makes these tasks easier.” By the above definitions, it is rather clear that the integration of CRM software with marketing automation system ...

Internet of Things or IoT solutions in the consumer market has witnessed an overwhelming response. And year after year as more and more internet-connected devices and applications become common place, businesses are identifying new ways to fully leverage the potential of IoT. This is a very good news particularly for marketers that have turned to digital and mobile platforms to connect and engage brands with their customers. After manufacturers, energy, transportation and automotive companies, IoT software development market has emerged as a blessing for the marketers for numerous reasons. As per findings by Morgan Stanley research, there will be nearly 75 billion IoT devices by 2020. Just think about the data volumes generated by those devices! Access to unprecedented volumes of data forms the vortex of the development and opportunity that the growth of IoT solutions guarantees to the marketers to make most out of their marketing budget and activities. Based on the industry insigh...

Building a website amid the competitive climate of the web development is a challenge for every business that aims to stand out for better engagements, traffic and conversion. Many web development companies across the globe promise unique strategies and services to help combat bounce rates, enhance UI/UX and deliver superior user experience. But a website design and functionality alone cannot do all the work. Brands and businesses need to make assessments on factors like target audience, the nature of the products or services, content that resonates with the brand philosophy and much more. To help businesses steer towards the right direction, given below are some of the web development strategies and tips: Chart Out A Workable Plan : Apart from planning and selecting the design, content, layout and colors schemes, every business should plan out a strategy to make their website suitable for serving customers throughout the buying journey. This gives clarity on the kind of cont...

Customer relationship management or CRM solutions have emerged into global spot light across the business and enterprise community. As these solutions are becoming affordable and user-friendly for businesses of all sizes, they single handedly have replaced tedious and redundant manual operations involved sales and customer relation management process. Industry research have repeatedly demonstrated the benefits of using CRM solutions for better ROI and improved customer engagement. Yet, a staggering number of companies stick to their antiquated beliefs and lose out on insights to optimize sales practices. Statistical data from studies on impacts of CRM on sales processes have found that about 65 percent of the sales executives who used mobile CRM platforms were able to meet their sales target while, 78 percent of those who didn’t, failed to meet the quota! Today’s CRM solutions are mobile-optimized platforms that boast of integration, personalization, customization and a...