Skip to main content

Why Your Organization Needs A Mobile CRM Strategy

Marketplace changes and organizational changes dictate the way you will need to deploy and implement CRM strategies. Today’s world is mobile. Customers make more use of mobiles for a variety of functions. Organizations have employees on the go and remote based employees. In this scenario a CRM solution that is tied to the office is not of much use. You need a mobile CRM strategy put in place by a custom CRM development company.

Customers Are Mobile Oriented

Mobile device usage is growing at a fast pace. Mobile internet has speeded up usage and people today use mobiles for browsing, finding information, socializing and for purchases. In any case, immediacy is the name of the game. Enterprises that wish to grab customers and capture leads must have a mobile CRM strategy that includes a communication tied to the CRM to permit monitoring mobile social channels and respond through mobile communication systems or even use WebRTC. How well you integrate all these in mobile CRM depends on the CRM software providers in Mumbai and their expertise.

The One-man Show Business

For an individual who runs his business single-handedly, his laptop or, as is common these days, his tablet or mobile smartphone is his virtual office and communications center. He may have a desktop with the CRM and database but then most of the time he usually is out of office and is cut off from the CRM. So, the CRM is of little use unless he can tap into it with his phone. Better still, he could opt for cloud CRM deployment put in place by CRM development services. This way he accesses vital data while on the move and is never at a loss in responding to customers or capturing leads.

From The Employee Perspective

Organizations have a complex mix when it comes to employees. Some are bound to their desks and systems. Some are mobile – sometimes in office and sometimes out traveling. Then there are remote based employees or employees in branches. They all use mobiles usually tied to the office communication system. Porting CRM to mobiles and mobile communications helps them achieve a quantum leap in delivering a better customer experience at any time and from anywhere. Customers, it has been found, will carry out searches or try to find product details when they are at home, not when they are at work and this usually means beyond working hours. Being accessible and approachable helps sales and marketing employees grab more leads and convert more such leads with ease. Porting CRM to mobiles gives them access to data in real time and port data they capture in their phones to the central CRM. Further, as they work using their mobiles, they can update data and this is reflected in the CRM. That data can be accessed by an employee in another location. Everyone is in the loop and in real time. There is a productivity boost. Communication improves especially when the CRM is tied to PBX or call center solution with audio-video chat and conference facility. An employee in the office can talk to an employee on the go who can then follow up a lead. The possibilities are many when CRM goes mobile.

Best Way Forward

The above are just a few convincing reasons why a mobile CRM is indispensable for enterprises. The best way forward is to get CRM software providers in Mumbai to analyze your business process flow, possible come up with an app that serves as the mobile front end and then consider integration of communications into a mobile CRM solution. Choosing the right CRM development services can be invaluable to success in a very competitive world. More importantly, your employees will appreciate the mobility feature and do more.
Read More: https://rohitagarwal.tech.blog/2019/06/16/why-your-organization-needs-a-mobile-crm-strategy/


Labels:
Location: A/38, Ground Floor, Road Number 11, Wagle Estate, Behind Old Passport Office, Thane(W), Maharashtra 400604, India

Comments

Post a Comment

Popular posts from this blog

Does IoT Technology Help In Enhancing Data Security?

Right from the oil and gas sector, agriculture, healthcare, manufacturing to the automobile industry, IoT has found a place in almost every industry. Several studies have pointed out that by the end of 2020, as many as 31 billion IoT devices would be connected to the internet. Almost every device in the network works as a data collector and remains vulnerable to threats. Internet-enabled devices connected to various Wi-Fi networks can prove to be an open invitation for hackers. Thus, developers strive to protect IoT devices and continuously issue patches for covering possible vulnerabilities. Increase In Demand For IoT Data Security Solutions IoT security has helped in creating data security awareness amongst citizens living in countries where the cyber laws are not sufficient enough to deal with hackers. For ensuring the complete protection of the valuable data, adopting IoT security techniques and protocols is a must. The use of Internet of Things technology-powered busin
3 comments
Read more

Growing Your Business With the Advancement in CRM Technology

Even in this democratized consumer market the customer still is king. Enterprises, however large they may be, find it imperative to woo customers all the time in a never ending courtship. CRM is at the core of this customer courtship. CRM in the old days used to be pretty simple but it has moved with the times. Further, a standardized CRM package is less likely to help you succeed whereas custom and advanced CRM development , though expensive, is the formula for success. Why custom CRM development ? The answer is simple. CRM is supposed to include every aspect of customer interaction, include intelligence and automation in marketing, sales and service. It should also be easy to use. AI – a giant leap forward in CRM AI inclusion with machine learning in CRM is a giant leap forward that CRM software development company, Thane , specializes in. Machine learning helps the CRM solution keep learning from data as it accumulates and the CRM becomes smarter in its automation.
1 comment
Read more

Here’re three fundamentals for a successful mobile app implementation

Several studies have pointed out that smartphone owners spend as much as 2 hours and 49 minutes on their phone each day. The use of smartphones has impacted people's shopping behaviour as well. Between June and September 2017, 40 per cent of the overall online transactions around the world were made using tablet PCs and phones. Thus, the success story for any eCommerce company cannot be completed without a mobile application. Here’re some crucial points to be considered while planning the app strategy. Understand the targeted users  Before approaching an application development company , it is necessary to understand the product or service’s target audience for ensuring that your app maintains prominence from day one after its launch. Who would show interest in opting for your products? Which categories do most of your products or services belong to? What age group do you plan to target? Would your targeted app users appreciate to scroll, or they would prefer to click and
2 comments
Read more