Customer relationship management or CRM solutions have emerged into global spot light across the business and enterprise community. As these solutions are becoming affordable and user-friendly for businesses of all sizes, they single handedly have replaced tedious and redundant manual operations involved sales and customer relation management process. Industry research have repeatedly demonstrated the benefits of using CRM solutions for better ROI and improved customer engagement. Yet, a staggering number of companies stick to their antiquated beliefs and lose out on insights to optimize sales practices. Statistical data from studies on impacts of CRM on sales processes have found that about 65 percent of the sales executives who used mobile CRM platforms were able to meet their sales target while, 78 percent of those who didn’t, failed to meet the quota! Today’s CRM solutions are mobile-optimized platforms that boast of integration, personalization, customization and a...
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