As an occasional app downloader and user, I do my fair share of browsing on the iOS App stores to see what’s new in the mobile app domain. When the home screen of the app opens, I am lost for a few seconds, looking at the tiny, visually appealing scrolls of mobile app icons. Even in the state of daze, a quick glance at the interesting iconography is enough to recognize what the apps stand for, identify the ones that I need and also explore the apps which I find enticing! In other words, these mobile apps successfully nailed their first attempt to create intrigue and increase the user base. This brings me to the question are icons important for the success of mobile a pp? In the current mobile apps-dominated era, brands and businesses are pressured severely to compete against one another to increase app downloads and user engagement. Statistical data from a mobile app usage survey reveals that almost 21 percent of millennials open any app more than 50 times a day! And ove...
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