Smart Sight Innovations

Unfortunately, more than seventy percent of the businesses in developed and developing countries fail during their first year of operation itself. The primary reason behind their failure is the lack of a proper business plan. Here’re five necessary steps that every entrepreneur must take before launching an e-commerce portal. Selecting products that you would offer on your portal Several online sellers remain in a tough position since day one due to their selection of products that they trade. They fail to create a place for themselves in the market because others sell the same stuff. Why would customers visit your portal if there are other established players? Thus, the first step before setting up your e-commerce business should be creating a list of unique products that you would offer in the market. After creating the list of products, other crucial steps like getting the idea validated, studying competition in the market, sourcing, inventory, setting up an e-c...

Even in this era of social CRM, several myths regarding customer relationship management systems thwart firms from upgrading. Here're five of the most discussed myths these days. 1. CRMs would become redundant due to AI Artificial Intelligence (AI) technology has revolutionized the way people shop online, work, drive, and use appliances. With the introduction of products like Chatbots, the buzz is that customer service would completely automate during the coming years. Perhaps, it might prove to be the most discussed myth in some IT companies during lunch time. Several experts have pointed out that AI can indeed become an essential component of customer service, marketing, sales forecasting, etc. However, it cannot completely replace humans. Thus, it is advisable to ignore rumours suggesting that the existing CRM would become redundant. 2. CRM lack data security Data security is the primary concern for enterprise customers these days. Of course, it is right to be concerned...

Even in this democratized consumer market the customer still is king. Enterprises, however large they may be, find it imperative to woo customers all the time in a never ending courtship. CRM is at the core of this customer courtship. CRM in the old days used to be pretty simple but it has moved with the times. Further, a standardized CRM package is less likely to help you succeed whereas custom and advanced CRM development , though expensive, is the formula for success. Why custom CRM development ? The answer is simple. CRM is supposed to include every aspect of customer interaction, include intelligence and automation in marketing, sales and service. It should also be easy to use. AI – a giant leap forward in CRM AI inclusion with machine learning in CRM is a giant leap forward that CRM software development company, Thane , specializes in. Machine learning helps the CRM solution keep learning from data as it accumulates and the CRM becomes smarter in its automation....

Even as Android users are waiting to receive the Oreo update, Google went ahead and released Android Pie on 6th August 2018. While people have yet to get a piece of the Pie, Google has slated Android Q for release by May 2019 for the beta version and a stable version by August 2019. Is Q all the soul-shaking? Q of James Bond fame was certainly responsible for some futuristic gadgets so does Android Q offer something more than Pie or Oreo?  Gestures speak louder Pie does away with navigation buttons and introduces gestures. You have to get used to swiping, especially the home button. Q is an incremental upgrade to the swipe gesture feature in Pie. The dark mode rules  The future may be bright for Google but Q gets a dark theme that flows over to all supported apps. The dark mode can be enabled in display settings. You have options here but the greatest changes are in permissions.  Permissions Do unruly apps bother you? Do not worry. Android Q ...

Several studies have pointed out that smartphone owners spend as much as 2 hours and 49 minutes on their phone each day. The use of smartphones has impacted people's shopping behaviour as well. Between June and September 2017, 40 per cent of the overall online transactions around the world were made using tablet PCs and phones. Thus, the success story for any eCommerce company cannot be completed without a mobile application. Here’re some crucial points to be considered while planning the app strategy. Understand the targeted users  Before approaching an application development company , it is necessary to understand the product or service’s target audience for ensuring that your app maintains prominence from day one after its launch. Who would show interest in opting for your products? Which categories do most of your products or services belong to? What age group do you plan to target? Would your targeted app users appreciate to scroll, or they would prefer to click and ...

Customer relationship management or CRM is an integral part of every customer-centric business. CRM success has a direct impact on marketing, sales and customer satisfaction levels. But today’s marketers believe in going many steps ahead of the conventional CRM strategy through marketing automation. So what is marketing automation? According to Marketo, a renowned leader in the marketing automation software industry, marketing automation software “allows companies to streamline, automate and measure marketing tasks and workflows.” Another definition by the popular Hubspot defines marketing automation system as a software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media and other website actions. The technology of marketing automation makes these tasks easier.” By the above definitions, it is rather clear that the integration of CRM software with marketing automation system ...

Internet of Things or IoT solutions in the consumer market has witnessed an overwhelming response. And year after year as more and more internet-connected devices and applications become common place, businesses are identifying new ways to fully leverage the potential of IoT. This is a very good news particularly for marketers that have turned to digital and mobile platforms to connect and engage brands with their customers. After manufacturers, energy, transportation and automotive companies, IoT software development market has emerged as a blessing for the marketers for numerous reasons. As per findings by Morgan Stanley research, there will be nearly 75 billion IoT devices by 2020. Just think about the data volumes generated by those devices! Access to unprecedented volumes of data forms the vortex of the development and opportunity that the growth of IoT solutions guarantees to the marketers to make most out of their marketing budget and activities. Based on the industry insigh...