Smart Sight Innovations

Customer relationship management or CRM is an integral part of every customer-centric business. CRM success has a direct impact on marketing, sales and customer satisfaction levels. But today’s marketers believe in going many steps ahead of the conventional CRM strategy through marketing automation. So what is marketing automation? According to Marketo, a renowned leader in the marketing automation software industry, marketing automation software “allows companies to streamline, automate and measure marketing tasks and workflows.” Another definition by the popular Hubspot defines marketing automation system as a software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media and other website actions. The technology of marketing automation makes these tasks easier.” By the above definitions, it is rather clear that the integration of CRM software with marketing automation system ...

Internet of Things or IoT solutions in the consumer market has witnessed an overwhelming response. And year after year as more and more internet-connected devices and applications become common place, businesses are identifying new ways to fully leverage the potential of IoT. This is a very good news particularly for marketers that have turned to digital and mobile platforms to connect and engage brands with their customers. After manufacturers, energy, transportation and automotive companies, IoT software development market has emerged as a blessing for the marketers for numerous reasons. As per findings by Morgan Stanley research, there will be nearly 75 billion IoT devices by 2020. Just think about the data volumes generated by those devices! Access to unprecedented volumes of data forms the vortex of the development and opportunity that the growth of IoT solutions guarantees to the marketers to make most out of their marketing budget and activities. Based on the industry insigh...